Redefining possible is at
the heart of everything we do.
Quality & workmanship
Our passion for unparalleled quality and workmanship knows no bounds. Whether it's materials, processes or design, we're driven to explore all the possibilities, and create new ones, too. We tweak, we overthink, we design and re-design, not because we have to, but because it's who we are. The desire to always improve and innovate is in our DNA, and our customers love us for it. It's the reason we've been ranked #1 In Customer Loyalty and the lowest 5-Year Cost to Own of all brands for 2018. It's also why we can back our vehicles with America's Best Warranty.
Technology & innovation
Creating the Hyundai driving experience involves more than vehicle performance. It's also about how you interact with your Hyundai, and how it makes you feel, both physically and emotionally. Engineering cutting-edge technology into every Hyundai helps us bring you the best experience possible—from improved fuel economy and advanced connectivity, to innovations in safety, comfort and convenience.
There's nothing more important to you than keeping your loved ones safe, so there's nothing more important to us. Which is why creating a better suite of safety features that pushes the envelope of technology and innovation was a top priority. For our efforts, we were recognized for outstanding safety by the Insurance Institute for Highway Safety in 2016. The Sonata, Santa Fe, Santa Fe Sport, Elantra and Tucson were awarded Top Safety Pick+, signifying the vehicles earned the highest possible rating for front crash prevention in IIHS testing.
What's next
Take a look at our concept cars and you'll realize just how far-reaching our vision truly is. Creating these vehicles is more than a chance for us to dream, it's an opportunity to imagine and shape the future. Designing Hyundai's next generation is as promising as the future itself.



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