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Concept vehicle shown. Not available for sale.
Boulder Concept
The Hyundai Boulder Concept is built to celebrate the freedom of adventure. Packing a stout body-on-frame architecture, 37-inch mud-terrain tires and aggressive approach, departure and breakover angles, this SUV is built for exceptional off-road agility. Unique features include a versatile double-hinged tailgate that opens from either side and safari windows to ensure no scenic vista goes unappreciated. This rugged design study previews Hyundai Motor America’s first body-on-frame pickup. Designed in America, developed for America, and set to be assembled in America using American steel, Hyundai’s midsize truck is due in 2029.

NYIAS world debut

We weren’t fooling around.

Watch the replay of the Hyundai Boulder Concept world debut, which premiered at the New York International Auto Show on April 1. ⁠

Concept vehicle shown. Not available for sale.