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Scope & Purpose

We live in a great moment in time when all kinds of technology and innovation can make our journeys safer, more convenient, and even more enjoyable. Your information is part of what makes those technologies possible. Moreover, it may improve the services you receive from them. This notice describes the data we collect, use and share from these technologies and services.

Your personal data. Here’s what we collect and how it’s used.

Here’s an at-a-glance summary of the types of information we collect. We’re talking about data from two types of sources:

• Personal info we get directly from you when you use a Hyundai vehicle, or technologies and services that may be linked to the vehicle owner or any registered user.

• Information you provide through any vehicle technology, service subscription or registration.

This supplements the Hyundai Motor America Privacy Policy, and does not apply to mobile apps or websites unrelated to the Vehicle Technologies and Services.

Data that identifies you

Data that identifies you

Unique info which distinguishes you from everyone else
Audio and visual data

Audio and visual data

Electronic data related to vehicle usage/interactions with us
Commercial information

Commercial information

Records of products/services used, purchased or considered
Geolocation data

Geolocation data

Location records of where your vehicle or device have been
Internet usage data

Internet usage data

Electronic data such as browsing, search history & web interaction
Biometric data

Biometric data

Vehicle access data such as fingerprint or face recognition
Inferences & trends

Inferences and trends

Profiles reflecting preferences, characteristics or behavior
Customer records

Customer records

Payment info, credit card numbers & related data

Info that comes from you directly

We may collect information directly from you, such as when you register for an account or when you communicate with us related to our vehicle technologies and services.

Registrations and subscriptions

Registrations and Subscriptions

Info from services like Bluelink® or Hyundai Digital Key
Customer Support

Customer Support

Records from our interactions and communications with you

Data related to vehicle technologies and services

When you enable vehicle services, we may collect information about how you use your vehicle and the technology, features and services you may activate, access and use. These may include:

Usage & performance

Usage and performance

Info from vehicle & services like diagnostics and mileage
Geolocation data

Geolocation data

Location records of where your vehicle or device have been
Driving data

Driving data

Info based on how you drive, like speed, braking & trip data
Biometric data

Biometric data

Vehicle access data such as fingerprint or face recognition

Sometimes we use your data individually, while sometimes we may combine it with other information to generate comprehensive group statistics for research and analytics. Collecting personal information helps us improve our products, services and how we operate our business. Here are the primary ways we use it.

 

 

 

Providing services and support

 

We may obtain information about you to provide, maintain or improve the vehicle technologies, services and other products we offer. This may include features and services such as Roadside Assistance, Remote Start and vehicle alerts, as well as methods for authenticating you as a user of our systems to process payments, perform technical operations (such as updating software) or respond to a possible emergency or other situation requiring urgent attention. We may also use this data to send you messages relating to vehicle technologies and services, or for other customer service and support purposes.

 

Read our full policy on how we use data for service & support


 

 

Analyzing and improving our services and offerings

 

We collect information to better understand how you access and use our vehicle technologies and services. How we apply this information includes evaluating and improving our in-vehicle technologies, developing new products and features, providing troubleshooting and maintenance, offering warranty, safety and product improvements, or for other research and analytical purposes.

 

Read our full policy on how we use data to understand you better

 

 

 

Marketing and promotional purposes

 

We may collect user data to communicate with you via email or push notification about your account or use of our vehicle technologies and services. This may include sending you product updates, responding to your inquiries, providing you with news and newsletters, special offers, promotions or other information we think may interest you (including information about third-party products and services), or any other informational, marketing or promotional purposes. Please see the Your Rights and Choices section for more information about how to change your communications preferences. We may also send you notifications by text message if you have opted in to receive them.

 

Read our full policy on how we use data for marketing

 

 

 

Personalizing content and experiences

 

We collect data that allows us to personalize the information and content we display to you, including marketing, promotional and sponsored content, as well as providing you with more relevant ads (if applicable).

 

Read our full policy on how we use data for personalized content

 

 

 

Securing and protecting our rights

 

Some of the data we collect helps protect the safety, rights, property or security of Hyundai, our vehicle technologies and services, any third-party, or the general public. We also use this data to detect, prevent or otherwise address fraud, security or technical issues, including preventing or stopping any activity that we consider to be illegal, unethical or a legally actionable activity. Furthermore, we may use any data as evidence in litigation, or to enforce this notice or our Terms of Use.

 

Read our full policy on how we use data to protect our rights

 

 

 

Complying with legal requests and obligations

 

We may use any data we collect to communicate with you about recalls, or to comply with any legal or regulatory obligations such as judicial proceedings, responding to a subpoena, warrant, court order or other legal process, or as part of an investigation or request—whether formal or informal—from law enforcement or a governmental authority.

 

Read our full policy on how we use data for legal requests

 

 

 

Supporting our general business operations 

 

Sometimes data collection is necessary for the administration of our general business, accounting, record keeping and legal functions; in connection with a transfer of our business or assets; or as part of our routine business administration, such as employee training, compliance auditing or similar internal activities.

 

Read our full policy on how we use data for our operations

 

 

 

We share your data with three types of partners: affiliates, service providers and suppliers, and select third parties such as Hyundai dealers who use such data to perform services on our behalf. We may share information like driving data and geolocation data, which they may use to better serve you, provide relevant offers, or respond to your requests. Otherwise, your information remains private unless we have your consent to share it.

 

 

 

The more you know about your information and your choices, the better. You have the right to access the information we have on you, opt out of marketing communications, and more. To find out more about your rights regarding your information and privacy, please check out the Hyundai Privacy Policy for further details.

 

View Hyundai Privacy Policy

 

 

 

We reserve the right to change our policy at any time, and will post any changes on our policy pages. Feel free to check back with us. If you have any concerns about your privacy at Hyundai, please visit our Contact Us page.