03/27/2013, COSTA MESA

HYUNDAI LAUNCHES ASSURANCE CONNECTED CARE POWERED BY BLUE LINK®

Hyundai Becomes the First Manufacturer to Offer In-Vehicle Emergency and Vehicle Support Services Free For Three Years

COSTA MESA, March 27, 2013 Hyundai Motor America today launched Assurance Connected Care at the New York International Auto Show. As the next evolution of Hyundai Assurance, Assurance Connected Care provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform. Starting May 16, 2013, all Blue Link-equipped new vehicle purchases will come standard with three years of Assurance Connected Care service. This makes Hyundai the only manufacturer to offer built-in emergency and Car Care support services for three years at no charge.


THE ASSURANCE PROMISE

Since its launch in 2009, Hyundai Assurance has represented Hyundai’s longtime commitment to its customers. “Hyundai introduced Assurance at a time when economic uncertainty was high and brands were cutting back,” said John Krafcik, president and CEO of Hyundai Motor America. “We chose to show our commitment to our customers even in the toughest of times as a way of saying ‘we’ve got your back.’ This commitment remains just as strong today as we take things to the next level with Assurance Connected Care.”

The current pillars of Assurance -- America’s Best Warranty and 5 years/unlimited mileage of 24/7 Roadside Assistance – have helped Hyundai deliver exceptional service and satisfaction to its customers. Now with Assurance Connected Care, Assurance is made even stronger, able to deliver additional confidence and peace of mind through a suite of proactive, cloud-enabled safety and car care features powered by Blue Link.

Assurance Connected Care makes Hyundai the first manufacturer to include built-in emergency and vehicle support services for three years. And compared to other manufacturers, Hyundai provides the most value by offering the only complete suite of safety and car care services, with more included features than GM, Toyota, BMW and Mercedes-Benz.

Starting on May 16, Blue Link-enabled new vehicle purchases will come standard with three years of Assurance Connected Care service. The service will be fully transferable to subsequent owners within three years of the date of first use.

WHY CONNECTED CARE?

Hyundai’s journey to offering Assurance Connected Care is perhaps best told through stories heard from actual Hyundai customers.

“It’s actual customer experiences like these that inspired Assurance Connected Care. We listened to customer needs and developed tools and applications that would simplify car ownership,” said Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. “Hyundai Assurance Connected Care provides support so Hyundai owners don’t have to worry.”

BLUE LINK PACKAGE AND PRICING UPDATES
Updates to Blue Link packaging and pricing also will take effect with the introduction of Assurance Connected Care. Owners of Blue Link-equipped vehicles with active Connected Care service will also have the option to upgrade at a reduced price. Full pricing and packaging details will be posted on http://www.hyundaibluelink.com/ over the coming months.

ASSURANCE CONNECTED CARE FEATURES EXPLAINED

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. On May 16, 2013, Hyundai Assurance will be expanded to include Assurance Connected Care for all Blue Link equipped vehicles. Assurance Connected Care provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform standard for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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