This year, some of the better moments of Super Bowl LI didn't happen only on the field.

Operation
Better

This year, while the world was watching Super Bowl LI, we were making it better for the ones who make that day, and every day possible. Everything was shot, edited and made ready to broadcast immediately following the final moments of Super Bowl LI.

Behind the scenes

We teamed up with renowned director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor + more) to capture this amazing story as it happened—live, during the game—to tell why these fans deserved an experience like no other. See what it took to capture and share these moments here.

See every
moment

I'm honored to have worked on this project with the troops and @HyundaiUSA for the #SuperBowl. Thank you for your service, and thank you for letting me be part of this.

- Director, Peter Berg@pberg44

SUPPORTING OUR TROOPS

Hyundai is committed to supporting the members and veterans of the U.S. Armed Forces. We're proud to be recognized as a Most Valuable Employer for the military by CivilianJobs.com.

For members of the U.S. Armed Forces that choose to shop Hyundai, we provide exclusive offers for all Active Duty, Reservist/National Guard, Veteran, and Retired U.S. Military Personnel. Learn more here.

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