07/03/2013, COSTA MESA, California

BLUE LINK: LEARNING FROM THE NUMBERS

<< Click HERE to view the original Hyundai Like Sunday blog post >>

Almost two years ago, Hyundai owners got their first taste of our latest innovation at the time: Blue Link. Originally launched in Veloster and Sonata, Blue Link now spans across most Hyundai models and provides access to over 30 cloud-enabled safety and convenience features. Since its launch, Blue Link has seen tremendous growth in subscribers and usage. We can find interesting stories as we dive deeper in to the data provided by the Blue Link system.This data not only helps us improve the platform, but it also helps us find new ways to delight our customers. Blue Link subscriber feedback helped us create the formula for launching Assurance Connected Care for our owners. As a result, now tens of thousands of Hyundai owners know that we’ve got their back.

The infographic below, based on anonymous data gathered from 400,000+ Blue Link subscribers, illustrates some of these stories. Here’s what gets Hyundai's attention:

  • Hyundai owners have interacted with Blue Link more than 6.8 million times
  • 10,700+ Hyundai owners have needed Blue Link emergency services
  • 3.2 million Monthly Vehicle Reports have been emailed
  • Remote services have been used 2.9+ million times (remote lock/unlock/start)

Infographic:

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. On May 16, 2013, Hyundai Assurance will be expanded to include Assurance Connected Care. Assurance Connected Care provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform standard for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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