09/20/2012, COSTA MESA, California

HYUNDAI LAUNCHES IMMERSIVE DIGITAL “TEST DRIVING” EXPERIENCE

Elantra GT, Coupe and Sedan appearing soon at a home near yours


>>CLICK HERE<< to view Youtube video


COSTA MESA, Calif., September 20, 2012 – Is your driveway in need of a makeover? The front of your home lacking a little pizzazz? Imagine dressing them up with an award winning Elantra model, with the simple click of a mouse. Hyundai Motor America has made that vision a reality launching its “Driveway Decision Maker.” The innovative tool, http://www.pickmyelantra.com/, allows customers to style and tailor their favorite Elantra model, in the comfort of their home.

A first for U.S. automotive companies, the digital experience allows visitors to “test-drive” the Elantra on a personal level. Available on flash-enabled web browsers, the website taps in to the Google Maps API and prompts visitors to enter their desired street address, color and model of choice. Users then experience a real life view, powered by Google Street View, of their chosen Elantra model – GT, Coupe or Sedan -- driving to the destination. At arrival, users can freely rotate, park in a driveway, tilt and even parallel park. In addition, users can download, save and share with friends on Facebook, Twitter and Pinterest.

“With the two additions to the Elantra family, customers now have the option of choosing between the GT, Coupe and Sedan,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Driveway Decision Maker lets users customize and ‘try-on’ which Elantra fits them best.”

Unveiled earlier this year, the Elantra GT and Coupe expands the Elantra family to reach youthful and sporty buyers. The GT features European driving dynamics and five-door functionality. The Coupe caters to those who enjoy the compact coupe features, with a sporty design. The 2012 North American Car of the Year, Elantra Sedan continues to be one of the hottest selling cars in the country.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.


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