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Hyundai x Annie Leibovitz Journeys.

Celebrating the people and their journeys that inspire us.

Hyundai x Annie Liebovitz Journeys


Paul Imhoff

Sometimes the journeys that are cut short are the most precious of all. Paul’s journey of hope began when his younger son, Reese Imhoff was diagnosed with osteosarcoma, a rare pediatric bone cancer. With the support of the community, friends, and family, Paul, his wife Christy and son Max continue their fight against pediatric cancer, searching for a cure that unfortunately did not happen in time to save Reese. But it is stories like Reese’s that drive Hyundai Hope On Wheels to relentlessly pursue novel research, innovative therapies and funding effective treatments with one goal in mind, that no child will ever suffer from pediatric cancer.


Kevin Reilly

Kevin Reilly’s Hyundai journey spans generations. His father, Donald, one of the first 50 Hyundai dealers, helped found Hope on Wheels to help fight pediatric cancer. His children get to see and appreciate how he cares for customers, co-workers and community every day. Active in numerous civic and charitable organizations, Kevin is committed to Hope on Wheels’ mission to end childhood cancer. Today every new Hyundai sold generates a donation to this worthy cause.


Dana White

Her family owned a Black newspaper in Virginia, so it’s no surprise that Dana’s journey began with an inherent talent and appreciation for facts and storytelling. But it is the encouragement and love of her mother that inspires her journey. She studied race relations in Seoul. She worked in journalism in Hong Kong and in the auto industry in Paris. She was the press secretary for the U.S. Department of Defense. Dana’s diverse experience equipped her well for her current role as Chief Communications Officer at Hyundai Motor North America. Still, family keeps her focused on the things that matter most—faith, love and the courage to do what is right.


Mike Brown

During COVID lockdown, this Oak Forest, Illinois high school history teacher and basketball coach drove his Hyundai TUCSON 3,000+ miles in just 10 days to historical sites and streamed on location to bring 40 history lessons to life for his students. For Mike Brown, going the extra mile has made everyone’s journey extra special.


Brent Pease

Atlanta-based 10x Iron Man finisher, triathlon trainer and Hyundai SANTA FE owner Brent Pease co-founded The Kyle Pease Foundation with his brother Kyle, who was born with spastic quadriplegia cerebral palsy. Their mission is to help people living with disability find courage, resilience and normalcy through athletic achievement. From training and support to building awareness for inclusivity, his journey is a triumph for the disabled community. “Kyle uses my legs,” Brent says, “and I use his spirit.”


Elizabeth Curran

Preparation plus opportunity, equals success. And that’s exactly the formula that propelled Elizabeth’s journey from fashion design student to Senior Design Manager at Hyundai’s North American Design Center. Her love for color and materials is only outmatched by her love for family, as she is the mother of three. 


Shirley Raines

After a tragic accident took her two-year old son, this mother of six transformed her pain into a passion to help the homeless. Her journey led her to found the Los Angeles nonprofit Beauty 2 the Streetz . With meals, showers, haircuts and makeup, Shirley helps Skid Row’s homeless to feel human again. She often hands out food and supplies, masks and hand sanitizer, from her Hyundai ELANTRA. She says, “People see what we do for the homeless, but I don’t think they see what the homeless do for me.”


Ricky Lao

Born in Taiwan, Ricky’s family moved to America when he was three-years old. Growing up in Southern California, he developed a keen interest in automobiles. After graduating from UCLA, he went on to earn his MBA at the University of Michigan. Joining Hyundai in 2010, Ricky quickly rose through the ranks to his current position as Director of Product Planning for Hyundai where his journey continues.



Nathan Thomas

By day, an engineer. By night, CEO of All We Are . His nonprofit organization provides sustainable energy solutions to Uganda. His 200k-mile Hyundai ACCENT has been there for the journey to this point, having moved him across the country, between jobs, and now transports him as he strives to power every school and health center in Uganda by 2025.



Athena Brown

She may wear steel-toe boots to work every day, but her fashion sense shines in her ever-changing eyeglass collection. With a Chemical Engineering degree and an eye for detail, Athena is perfectly outfitted for her role in Quality Control overseeing exterior parts and paint for all vehicles in Hyundai Motor America’s Montgomery, Alabama plant. But her journey extends beyond her job at Hyundai. With her passion and enthusiasm for life, this dedicated wife and mother brings joy to all who know her.



Katherine Morin Mitchell

Everyone can feel a little homesick at times, but when Katherine’s journey moved her to Maine, she missed the taste of her hometown Los Angeles. The granddaughter of a Mexican-American community leader in East Los Angeles, Katherine could not bear to leave behind her culinary roots. So from a humble trailer, she launched Luchador Tacos, bringing her street-style tacos on her journey from East Los Angeles to the East coast. Today this Hyundai PALISADE owner proudly claims success for her business in the opening of a string of taquerias, and hundreds of satisfied eaters craving for more.



Tracy Bailey

Tracy’s journey has always centered around his family and his home state. Tracy grew up in rural Alabama where he learned his way around an engine by helping his uncles fix tractors and farm equipment to live off the land. Today he’s a proud father of four girls and continues to use his mechanical skills in Engine Machining at the Hyundai Motor America factory in Montgomery, Alabama.


Danielle Woodhouse Johnson

From her days in the Peace Corps to now helping rehabilitate people who have survived trauma, Danielle’s journey has always been about helping others. Having grown up in a low-income household herself, she understands their needs. Today she uses her talent to run Oasis Alliance , the nonprofit she founded. With the help of her husband Rodney and generous, talented members of the community, she provides home makeovers for families who have lived in shelters, homeless veterans, children who have been abused and cancer survivors. Her dedication and commitment make her a light and resource for those who need it most.


Michael Johnson

Paralyzed from the chest down at the age of 12 in a motorcycle race, Michael has overcome all obstacles to make a name for himself in the sport car racing world. As co-driver of the #54 Universal Coating Hyundai VELOSTER N TCR, his journey and his spirit to win on the racetrack, and in life, are a true inspiration. 


Nicole Marie Isbell

Graphic artist Nicole describes her work of colorful tie-dyed textiles, paintings, hand-crafted greeting cards and drawing as a “visual diary.” She’s also a dedicated volunteer. After Lynch Syndrome claimed the life of a close friend, Nicole became deeply involved with “Cards Against Cancer.” The charity benefits research on the condition that increases risk of colon cancer, endometrial cancer and several other cancers. When she’s not creating art or volunteering, Nicole can be found in her Hyundai SANTA FE painting the town in Austin or playing in Hill Country with her dogs.


Erik Thomas

Having grown up with both his father and grandfather working in the car business, it was natural for Erik to follow in their footsteps. What he brings to the job—and to life—every day, is openness, inclusion, and the desire and ability to make a difference. That’s what Erik is all about. Whether it’s in his community, or on a national stage as the Senior Group Manager of Experiential and Multicultural Marketing at Hyundai Motor America, Erik welcomes and engages people from every walk of life to help them on their own journeys, making a positive impact one person at a time.



Taylor Kickbush

Entrepreneur, engineer and FAA graphic designer, Taylor finished writing her first novel Endless in August , while stranded in Peru during the COVID lockdown. Driving cross-country in her Hyundai SONATA, she documents her journey with Oliver, her cat, and one day hopes to see the world from a hot air balloon.



Mary Le

Overcoming the odds and changing the workplace culture best describes Mary Le’s path to success. The daughter of Vietnamese immigrants, Mary was the first female engineer at Hyundai Motor America, and for a while the only one. Her pioneering spirit and journey have led her to the position of Senior Group Manager, Model Line and Accessory Engineer. 



Brandon Ramirez

Brandon, a “car guy” from an early age, followed his passion into the automotive world by pushing innovation during his 13-year journey in Product Planning at Hyundai Motor America. Never one to stay idle, he continues to innovate his role as Senior Group Manager, Product Communications, as well as the chair of Hyundai’s Hispanic Employee Resource Group, Amigos Unidos, and dedicates his spare time and passion into raising his three children. 



Olabisi Boyle

Born in New York City and raised in Nigeria and Harlem, Olabisi's journey is one of perseverance and passion. She's overcome some serious challenges, including being shot in a robbery at age 14. She then entered college at 16 and built an impressive career that has helped change the industry. She has led innovation, engineering and connectivity for some of the world's most dynamic brands. She now puts her passion and experience into Hyundai, and now serves as the Vice President of Product Planning and Mobility Strategy at Hyundai Motor North America. 


Angela Zepeda

Angela Zepeda's journey to Hyundai has been colorful and unique. With a keen interest in design and fashion, Angela was named Chief Marketing Officer of Hyundai Motor America in the fall of 2019, the first woman in the company’s C-Suite.

Angela enjoys challenging the status quo. In 2021, she led Hyundai Evolve, which allows consumers to shop for vehicles on the Amazon platform⎯the first automotive partnership of its kind with the global e-commerce platform. She is also leading the charge to transform Hyundai from a value brand to one recognized for safety, style, comfort, and sustainability. Her creativity and commitment to excellence are an asset to the brand and team at a pivotal time in Hyundai's story.


Randy Parker

Randy Parker was born in Nuremberg, Germany and grew up in Houston, Texas. Randy has always stood out from the crowd but learned about the power of teamwork early in life. A star basketball player at Texas Christian University, Randy has applied the lessons he learned on the court to his more than 25 years of experience in the automotive business.

Be aggressive, be humble and leave everything on the floor!

Randy's journey has taken him from Detroit to Japan, and now he's planted roots in Huntington Beach, California where he is now Hyundai Motor America’s SVP of National Sales. It’s easy to see why Randy was destined to stand out.


Chairman Euisun Chung

Executive Chair Euisun Chung leads all Hyundai Motor Group businesses: automotive, automotive parts, steel, construction, shipping and finance sectors. He is focused on executing the Group's vision, "Together for a Better Future." This vision, first nurtured by his grandfather and his father, now rests squarely on the shoulders of Euisun Chung.

Under Mr. Chung's leadership, the Group has accelerated the development of battery-electric vehicles and fuel cell electric vehicles resulting in the multiaward-winning E-GMP platform. The E-GMP is the foundation of Hyundai's groundbreaking IONIQ 5, Kia EV6 and Genesis GV60 models. He continues to advance the Group's mission to transform the automaker into a future mobility solutions provider by creating advanced, sustainable mobility solutions, such as urban air mobility, purpose-built vehicles and robotics.

With an eye towards the future and a deep appreciation for the past, Executive Chair Chung is breathing new life into his grandfather's legacy while forging his own mission to advance "Progress for Humanity."


Sangyup Lee

Great design captivates and inspires, now and for generations to come. Sangyup’s journey has intersected with many of our own, with his wonderful innovative and creative work touching lives all over the globe. Talented and strategic, Sangyup Lee made his mark, successfully shaping the creative direction for several world-renowned luxury auto brands. Sangyup’s elegant style, creativity and competitive edge delight us all in Hyundai’s latest EV concepts, which garnered him the coveted Grand Prize of Design in the 36th Festival Automobile International (FAI). He continues his great, award-winning work and 22 leadership as Senior Vice President, Hyundai Motor Company and Head of the Hyundai Global Design Center.