FOUNTAIN VALLEY, Calif. (Nov. 6, 2007) – Strategic Vision has awarded the Hyundai Azera and Santa Fe “Best-In-Class” in the 2007 Total Value Index™ (TVI) Report that evaluates vehicle owner satisfaction.  The results placed the Hyundai Santa Fe a top the small SUV segment with a score of 781, beating competitors such as the Toyota RAV4 and Honda CR-V. The Azera topped the large car segment for the second year in a row with a score of 778, beating American rivals such as Dodge Charger, Mercury Montego and Ford 500.

According to Strategic Vision president, Alexander Edwards, “The Azera and Santa Fe both led their segments by providing products high in perceived quality, providing exceptional features, and being exceptionally priced – all supported with Hyundai’s warranty.

The TVI research is based on the ratings of new vehicle owners.  Calculations incorporate variables that make up ownership experience and owner comments in relation to expected reliability, expected fuel economy, price paid and expected resale value. 

“The Strategic Vision TVI awards for the Azera and Santa Fe clearly signify the quality and excellence consumers feel when they purchase Hyundai vehicles,” said John Krafcik, vice president of Product Development and Strategic Planning.  “Outstanding value equals great design, quality, safety and performance – all of which are elements of a Hyundai.” 

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea.  Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

About Strategic Vision

Since its incorporation in 1989, the research-based consultancy that was founded in 1972 has studied consumer and constituent decision-making.  Its unique expertise is identifying consumers’ motivational hierarchies, including the values and emotions that drive perceptions and behavior.