SOMETIMES IT’S WHAT’S ON THE OUTSIDE THAT COUNTS.
Would it surprise you to learn that the Hyundai Elantra’s eye-catching paint job may well be its toughest feature?
Far from being merely decorative, it actually increases durability—repelling sun, snow, and rain—while reducing corrosion.
The key is how the Elantra’s body is prepped for painting.
During manufacturing, its unibody is electrically charged and immersed in a bath of primer with an opposing electrical charge. Opposites attract, as the adage goes, and the chemical reaction pulls primer into even the tiniest nooks and hidden surfaces, resulting in a peerless, long-term resistance to corrosion. Such painstaking care then allows the following coats of paint to bond as tightly as possible, creating a luminous, chip-resistant surface.
It takes significantly more time to do it this way, but then, doesn’t anything that’s worth doing well?