01/05/2011, Las Vegas, Nevada

HYUNDAI LAUNCHES ALL-NEW BLUE LINK^® TELEMATICS PLATFORM

Hyundai-developed in-vehicle telematics platform incorporates more than 30 innovative connectivity functions and core safety services

Hyundai is set to challenge conventional wisdom in the automotive industry again in 2011 with the introduction of Blue Link^®, an all-new telematics platform exclusive to Hyundai models. This new telematics platform will offer more than 30 unique connectivity features on future models.

Blue Link^® Highlights

•  Blue Link^® telematics platform will offer innovative connectivity, convenience and safety services for Hyundai vehicles
•  Blue Link will be available on all future Hyundai models, starting with Sonata and the Veloster 3-door coupe later this year
•  Agent-assisted advanced voice recognition system provides a new approach to performing in-vehicle POI searches vs. voice-recognition-only systems, or traditional (and expensive) traditional operators
•  Blue Link Assurance, a safety services suite developed by Hyundai, will be standard on all Blue Link-equipped models for a free introductory period; continued service available by subscription
•  Numerous connectivity and convenience features will be available via feature packaging targeted at distinct telematics user groups

A variety of different features will be available at launch, including unique applications such as a maintenance alert that helps drivers identify and schedule service; an “Eco-Coach” that improves efficient driving; restaurant ratings; and remote door lock/unlock capabilities. Blue Link’s innovative features continue with remote vehicle start, which allows a driver to heat or cool the car before driving; geofence, which can send a text if a driver has ventured outside prescribed borders or time constraints; and stolen vehicle slowdown to help police recover a stolen vehicle.

Drivers will not have to wait long for the arrival of Blue Link on Hyundai models as it will debut on the popular Sonata sedan, one of three finalists for the North American Car of the Year award, later this year. In addition, Hyundai soon will announce a second Blue Link-equipped, youth-oriented coupe model, which will also be available in 2011. Hyundai projects Blue Link to be available across the majority of the lineup by the 2013 model year.

“Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners’ lives and reduce distracted driving,” said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America. “We’ve carefully studied how drivers rely on smart phones and navigation systems as an innovative link to the outside world. Blue Link brings that seamless connectivity directly into the car with technology like voice to text messaging, POI web search, turn-by-turn navigation. Our agent-assisted advanced voice recognition system offers a 21st century solution to performing POI searches in the vehicle. This unique and innovative approach enables Hyundai to deliver fast, accurate searches and downloads of POIs to vehicles without the unnecessary costs of traditional operator-only type systems of our competitors.”

As part of the Blue Link launch, Hyundai also will provide Blue Link Assurance on Blue Link-equipped vehicles, which includes core safety services for an introductory period. These key safety services include: Automatic Crash Notification (ACN) and Assistance, SOS Emergency Assistance, Enhanced Roadside Assistance, and monthly vehicle reporting. After the introductory period, owners of Blue Link-equipped vehicles can choose to extend these and other services as desired. Blue Link package subscription fees will be announced this spring on Sonata.

Blue Link Assurance further expands Hyundai’s industry leadership formerly established by Hyundai Assurance, the industry’s most comprehensive suite of new-vehicle protection. Hyundai Assurance already offers a 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years complimentary Roadside Assistance, and Buyer Protection - a credit-protecting job-loss vehicle return program.

In typical Hyundai fashion, Blue Link services were developed with targeted packaging options that are tailored to distinct telematics user groups:

Blue Link Assurance package:

•  Automatic Crash Notification (ACN) and Assistance - In the event of any collision severe enough to involve an airbag, a trained specialist automatically contacts the vehicle's occupants, and if necessary, emergency service personnel, providing GPS-enabled location and vehicle condition information.

•  SOS Emergency Assistance - In the event of any type of emergency, drivers simply press a single, dedicated button to get a trained response specialist to coordinate emergency 911 assistance, and remain on the line until help arrives. Armed with GPS-enabled location and vehicle condition information, the specialist will not only dispatch the appropriate assistance, but can even notify your friends and family of the situation.

•  Enhanced Roadside Assistance - With a touch of a button, information regarding your vehicle’s precise location and an automatic diagnosis of the problem is automatically transmitted to a response center, which immediately dispatches the appropriate team to the scene.

•  Monthly Vehicle Report - Starting 30 days after registration, every aspect of driving performance – diagnosis of issues, mileage attained, upcoming maintenance, and the like – is correlated and sent via monthly email for your review.

Blue Link Essentials package:

Remote Access:
•  Remote Door Lock - Imagine you’ve walked through a parking lot in the rain, only to realize that you forgot to lock the vehicle. No problem – this feature allows users to automatically lock (or unlock) the vehicle doors from virtually anywhere, via a simple toll-free call, app on a smart phone, or via the Blue Link^® Owner’s website.

•  Remote Door Unlock - Virtually every driver, at some point in their lives, has locked their keys in the car. With this feature, instead of calling a locksmith for help -- which previously cost you both time and money -- you can automatically unlock the doors via a simple toll-free call, app on a smart phone, or via the Blue Link^® Owner’s website.

•  Remote Horn and Lights - Anytime the vehicle’s exact location can’t be immediately identified – for example, in a large parking lot – you simply call a toll-free number or engage a smart phone app to activate the vehicle’s headlights and horn.

•  Panic Notification - Pre-select anyone you’d like to be notified of your precise vehicle location in the event that the panic button is engaged, via your choice of email or text message.

•  Remote Vehicle Start -The hottest or coldest days of the year are no longer a problem when you can start your vehicle remotely from virtually any location (via mobile app, toll-free number or owner’s website), then crank up the a/c or heater before you arrive at your car.

Convenience:
•  Alarm Notification - Automatically receive notification that your vehicle’s alarm has been set off via your choice of text message, email, phone call, or update to the Owner’s website.

•  Quick Tips – Not sure how to use a particular vehicle feature? Simply press the Blue Link^® button on the rear-view mirror, and you’ll be able to instantly browse recorded help options via voice command until you find exactly the information you need.

•  Location Sharing - Send your location, invitations and short messages directly to any or every member of social networking sites like Facebook, and even see the exact location of other Hyundai-driving friends.

•  Voice to Text Messaging – Never take your hands off the wheel again – even to send or receive text messages. With the press of a button, you’ll be able to use your voice to dictate them to your contacts.

Vehicle Self Diagnostics:
•  Automated Diagnostic Trouble Code Notification - Your vehicle detects when a component malfunctions, and will automatically notify you via a combination of in-vehicle display alerts and guided voice messages as to the issue and its severity. You will then be given the option to immediately schedule a maintenance appointment with a preferred dealership via operator.

•  Maintenance Alert - As Hyundai-recommended service intervals arise, you’ll be automatically notified in advance via your choice of text message, email or phone call, and receive assistance in scheduling an appointment at a local Hyundai dealership.

•  Recall Advisor – In the unlikely event that Hyundai issues a recall for your specific vehicle, you’ll be notified via your choice of text message, email or Blue Link^® Owner’s website, and information regarding making an appointments at a local dealerships will be provided.

•  Web Vehicle Diagnostics - Starting 30 days after registration, every aspect of driving performance – diagnosis of issues, mileage attained, upcoming maintenance – is correlated and sent via monthly email for your review.

Theft Protection:
•  Stolen Vehicle Recovery - In the event that your vehicle has been reported to law enforcement as stolen, the Hyundai response center will work with the authorities to establish the exact vehicle location via GPS. Not only does this feature enable a quick recovery, but your insurance premiums are likely to decrease as a result.

•  Stolen Vehicle Slowdown - Once law enforcement has been notified of your vehicle being stolen, they may choose to initiate this additional process, which gradually reduces power to the engine, slowing the vehicle down and eventually bringing it to a safe stop. From there, Vehicle Immobilization can be initiated, preventing further vehicle movement.

•  Vehicle Immobilization - Once law enforcement has been notified of your vehicle being stolen, they may choose to initiate this process, where engine power is automatically shut off once powered down, thus preventing the vehicle from being restarted until authorities arrive.

Safeguard:
•  Valet Alert – Any time you drop your vehicle with a valet, and your car travels more than distance you preset -- up to two miles from the drop-off point -- you’ll be automatically notified via your choice of text message or email.

•  Geofence - Input pre-determined boundaries in which the vehicle may and may not be operated, and when a vehicle strays out of the acceptable zone, you’ll be automatically notified via your choice of email, text message, or phone call.

•  Speed Alert - Ideal for parents of teen drivers or drivers with heavy feet, this feature allows you to pre-program acceptable speed limits, and be automatically notified via your choice of email, text message or phone call when limits are exceeded… say goodbye to those costly speeding tickets.

•  Curfew - Input, via the Owner’s website, a pre-determined time interval for acceptable and unacceptable use. When the latter occurs, you’ll be automatically notified via your choice of email, text message, or phone call.

Blue Link Guidance package:

•  Turn-by-Turn Navigation Service - Set your destination via voice (from the car) or web (from home) and you’re off. Choose from variables like fastest or shortest route, least traffic, best mileage, avoid highways or toll roads. The system does the rest, giving you turn-by-turn directions at every step.

•  Point-Of-Interest Search by voice recognition - Use voice-activation to browse through a constantly-updated list of interesting or useful landmarks near wherever you happen to be. Select one and the navigation system automatically directs you to it. Unlike competitive systems that only recognize pre-programmed commands, Blue Link® is trained to recognize the variables of everyday speech, making interaction infinitely easier.

•  Point-Of-Interest Web Search - Transfer the information regarding anything of interest – restaurants, landmarks, museums, etc. – directly from the web or the Hyundai owner’s website to your vehicle’s navigation system. It will be waiting for you anytime you’re ready to go.

•  Daily Route Guidance with Traffic Condition -Most people have a regular routine – the commute to work, dropping off the kids at school, or any other daily route. This feature automatically scans traffic flow and incident data to automatically notify you, via the method and time of your preference, which route is best at any given moment.

•  Traffic - At any given time, traffic may be slow or stopped due to accidents, construction, or congestion. Enter a pre-determined area via the Blue Link^® Owner’s website, and you’ll always have a real-time update to help you navigate around the problem, saving you time and aggravation on a daily basis.

•  Gas Station Locations and Gas Prices - Wherever you are at a given time, the closest gas stations may be located with the touch of a button. Results can be played via automated voice, and downloaded directly to the navigation system.

•  Eco-Coach - A truly remarkable technological breakthrough, Eco-Coach is a scoring system that allows you to track mileage and CO2 emissions on the Blue Link^® Owner’s website, then gives you advice on how to improve driving habits to improve your efforts. You can even compete against other Hyundai drivers to win prizes for most efficient driving.

•  Restaurant Ratings – No matter where you find yourself, or what you’re hungry for, you’ll be able to search local restaurants are by type, distance or Yelp! Rating. Once you’ve made a selection, simply download it directly to the navigation system to get there quickly and directly.

•  Weather - Choose a location and with a touch of a button, get the weather forecast instantly. In addition, every time you use the navigation feature, the system automatically takes the weather into account, and adjusts the route accordingly.

More details on Hyundai Blue Link are available at www.HyundaiBlueLink.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.