ECO-FRIENDLY FINALLY GOT ECON-FRIENDLY

The elite don’t have a monopoly on the environment. Nor do they have a monopoly on our responsibility to take care of it. We all have to do our part. That’s why Hyundai is taking strides toward making environmental efficiency more affordable. Over the next few years, Hyundai will introduce hybrids and other high-efficiency, low-emission models that cost far less than you’d expect. Our goal is to provide the best price-to-MPG ratios of any car company out there. After all, we can’t all afford the ultra-expensive eco-machines, and we want everyone to have the opportunity to drive a little greener.

BLUE IS THE NEW GREEN

Hyundai introduces Blue Drive, an emblem that will start appearing on Hyundai models beginning with the ’09 Elantra and Accent. It represents Hyundai’s comprehensive overhaul of thinking green. With Blue Drive products and technologies, Hyundai will be able to achieve a fleet average of 35 miles per gallon by 2015, a full five years ahead of government guidelines.

Blue Drive vehicles are built in ISO 14001 certified plants. This means that the environmental aspects and impacts of the production process are formally managed to meet Hyundai’s environmental objectives and policies, as well as our continuously improving environmental performance.

Taking leading steps in eco-responsibility, Hyundai will begin building a gas-electric full hybrid edition of the next-generation Sonata in 2010. It will be powered by a parallel hybrid drive system and lithium polymer battery technology that weighs 30% less, is 50% smaller and is 10% more efficient than the nickel-metal hydride batteries found in hybrids on the road today.

Hyundai also plans to introduce an all-new crossover featuring a 2.0-liter Theta turbocharged GDI four-cylinder engine. This new engine will start to appear in various Hyundai models in the future.

And the future looks bright with plans that include Plug-in Hybrid Electric Vehicles (PHEV) and Fuel Cell Electric Vehicles (FCEV). All to ensure nothing but blue skies ahead.

ENGINEERING TOMORROW

There are a lot of promising directions that environmentally conscious cars are taking. One thing is for certain, though: gas-guzzling won’t be an option. It’s why Hyundai is branching out into a number of different avenues for ecologically smart cars.

Fuel Cell Vehicles:

Fuel cell technology is an ideal solution in many ways. Zero use of gasoline, no harmful emissions whatsoever. Powered by clean hydrogen. In fact, the only by-products are heat (which is used to power the car) and water. Hyundai introduced the i-Blue concept car at the 2008 Chicago auto show, showcasing a third-generation fuel cell engine and the first-ever Hyundai built from scratch around the fuel cell itself. The i-Blue is capable of running more than 370 miles before refueling and can achieve a top speed of more than 100 miles per hour.

Hybrids:

Hyundai will be introducing a line of hybrid vehicles, starting with the ’09 Elantra in Korea, with production expected in the U.S. shortly after. The hybrid Elantra will be powered by liquid petroleum gas (LPG) and it will be the first vehicle to adopt advanced Lithium Polymer (Li-Poly) batteries. Both of these will lower the operating costs of the car by more than 50% over a typical Elantra. And Li-Poly batteries give the added benefit of durability while holding a high-density charge.

Electric cars:

A total of 15 Santa Fe electric vehicles have been supplied to the state government of Hawaii for actual usage. An electric Santa Fe can travel just under 100 miles on a single charge with zero emissions and very little noise, demonstrating the impressive capabilities of Hyundai in electric advancements.

WE MAY NOT BE SAVING THE WORLD JUST YET, BUT WE’RE PROUD TO START WITH A TREE

Over the years there have been a fair number of elaborate inventions to reduce the impact of carbon emissions, yet one of the smartest ways to reduce CO2 is also one of the simplest. It’s an innovation some 500 million years old: trees. Nature’s cleanup crew. Trees take in carbon emissions and give us fresh, clean oxygen in return.

Hyundai decided to support this natural phenomenon by conserving and reforesting land in the Brazilian Cerrado, one of the most biodiverse savannas in the world. It’s a step toward a greener future.

We’ve also created a system to increase the use of recycled, environmentally friendly materials. Hyundai uses the Recyclable Assessment Information System (RAIS) for automobile designers, which highlights the sustainability and reusability of parts both in the construction process and end-of-life dismantling.





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