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Staying by our
drivers’ side always

Farrah Haines holds up her Million Mile Club license plate frame

We strive to build relationships Underline with our drivers that last for decades. That’s why we design more than great cars—we design programs that always put them first.

Through thick and thin, we’re always looking for new ways to improve driver confidence Underline . Hand-drawn blue heart with lines radiating from it all around

Shopper Assurance
With an easy-to-use experience, it makes car shopping simple from test drive to purchase. Learn more
Newspaper clipping from January 2009 with headline that reads Hyundai Offers Job-Loss Assurance

A history of helping our drivers in challenging times Always looking out for our owners, we introduced Job Loss Assurance during the financial crisis of 2008 and again during the COVID-19 pandemic. Learn more

Background Image Blue Headshot of Bryn Signature that reads Bryn
Through many years, many homes, and many life changes, my Hyundai has always been there for me. It’s a stable presence in an unstable world. I love that I know I can always count on it.
Bryn Christenson,
Hyundai Accent owner

Working toward Underline one goal—a Hyundai made to keep you safe. together

Moms know safety. Hyundai does, too.
A true story about safety from real Hyundai carmakers and a real Hyundai owner.

For peace of mind, we redefined Underline car warranties by introducing America’s best.

The first Underline company to offer
10 yrs/
100k miles
powertrain limited warranty
We also provide
3 yrs/36k miles
complimentary scheduled maintenance
Blue wrench for complimentary scheduled maintenance
10 yrs
hybrid battery warranty
Learn more about Owner Assurance Blue battery for hybrid battery warranty
Our job is to deliver a product that will put a smile on a driver’s face. We want the people who buy our product to be very excited about what they just got—to really love it.
Bradley Arnold,
Hyundai Creative Manager
Blue Background Image Headshot of Bradley Signature that reads Bradley

Our commitment Underline to our drivers goes from the first mile to the millionth + more

Background Image Farrah
Meet Farrah Haines
Elantra owner and first member of the Million Mile Club.
#1 Underline in customer
loyalty
11 years in a row*
*Based on 2010-2020 Brand Keys Customer Loyalty Engagement Index®

These are just some of the ways we strive for better. See what else we're doing:

More reasons to love Hyundai

Hyundai Motorsports

Follow our championship season.

Learn more

Hyundai Way

See how Better Drives us.

Learn more

Shopper Assurance

Simplifying the car buying process.

Learn more