#BecauseFutbol Cracks the Social Media Code, Successfully Dominating Automotive Share of Voice, Brand Awareness and Driving Sonata Purchase Intent

FOUNTAIN VALLEY, Calif., Aug. 14, 2014 – With two simple words - #BecauseFutbol, Hyundai connected with fans and paid homage to what being a true soccer fan really means. Hyundai celebrated fan passion, embraced the emotional love of the game and inspired fans with the #BecauseFutbol rallying cry. Social conversation and engagement rates were through the roof:

  • #BecauseFutbol

    • Ranks #1 in SOV in the Automotive Category of World Cup branded hashtags
    •               #2 among all World Cup branded hashtags (in World Cup conversations)
    • 117,965 mentions globally
    • 437 million impressions on Twitter
    • 9.8% engagement rate - surpassing Twitter’s auto benchmark of 1-2%
    • 66,827 tags of photos on Instagram

  • BecauseFutbol.com

    • 30,385 followers on Tumblr
    • 25.7 million impressions
    • 503,293 engagements
    • 176 original pieces of content created

The increased social chatter around #BecauseFutbol translated to new highs on Hyundai.com and dealership websites. Shopping data reveals:

  • 2015 Sonata model pages on Hyundai.com increased 86%
  • Hyundai dealer sites had a 140% spike in views of 2015 Sonatas in-inventory
  • Hyundai received a 303.7% increase in brand awareness among World Cup fans

Please click here for more background on the BecauseFutbol campaign or visit www.becausefutbol.com to view Hyundai’s Tumblr page that will live on through the soccer off season.

*Data above measures traffic from 6/9-7-13 (Twitter Analytics, Tumblr Analytics, Sysomos MAP)


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
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