COSTA MESA, Calif., June 5, 2013 – With a shared passion for rethinking convention, Hyundai is proud to be a sponsor of the Los Angeles County Museum of Art's (LACMA) exhibition The Presence of the Past: Peter Zumthor Reconsiders LACMA, part of the Getty's initiative Pacific Standard Time Presents: Modern Architecture in L.A.
The exhibition details the complicated past and proposed future of the museum's campus. Swiss architect Peter Zumthor was commissioned to rethink the east campus, providing new insight into the meaning and function of an encyclopedic museum and the relationship of architecture to its site. The Presence of the Past begins with an examination of the museum's architecture, including realized and unrealized projects by William L. Pereira, Rem Koolhaas, and others. It then focuses on Zumthor’s preliminary plans for a new building to house the permanent collection, with several large models built by the architect’s studio. The exhibit runs in LACMA’s Resnick Pavilion June 9–September 15, 2013.
"Innovation is inherent to groundbreaking architecture, which challenges physical and conceptual limits, leading to breakthrough new aesthetics that shape our world," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "Hyundai’s approach to innovation mirrors that of modern architects – challenging conventional thinking, forging new, creative solutions that elevate the industry standards and even reshaping how people view transportation."
Southern California has been Hyundai’s U.S.home for more than 27 years. By the end of 2013, Hyundai will move into a brand new, modern headquarters in Fountain Valley, Calif. The new campus doubles the size of the previous building, topping 500,000 sq. ft. in six stories, and enables Hyundai’s growth into the future. The project embodies Hyundai’s innovation and creativity, and also reflects Hyundai’s commitment to investing in the communities in which they operate.
Hyundai’s commitment to innovation in theUnited States begins with a state-of-the-art design studio in Irvine, Calif. Cutting-edge new models and concepts emerge from the studio ready for testing at their North American proving grounds in California City, Calif. Engineering is completed at technical centers in Ann Arbor, Mich. and Chino, Calif. and more than half of the Hyundai’s sold in the U.S. are built at domestic manufacturing sites in Montgomery, Ala., and West Point, Ga. Hyundai vehicles are sold at more than 820 U.S. dealerships and the company’s U.S. operations and dealerships contribute more than 94,000 private sector jobs.
For more information on the exhibition, please visit: http://www.lacma.org/art/exhibition/zumthor.
The Presence of the Past: Peter Zumthor Reconsiders LACMA is part of Pacific Standard Time Presents: Modern Architecture in L.A. This collaboration, initiated by the Getty, brings together seventeen cultural institutions from April through July for a wide-ranging look at the postwar built environment of the city as a whole, from its famous residential architecture to its vast freeway network, revealing the city’s development and ongoing impact in new ways.
Pacific Standard Time Presents is an initiative of the Getty. The Presence of the Past: Peter Zumthor Reconsiders LACMA is organized by the Los Angeles County Museum of Art and major support for the exhibition has been provided by the Getty Foundation and Hyundai Motor America. This exhibition was also made possible in part by LACMA’s Wallis Annenberg Director’s Endowment Fund.
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