- Two in-game spots
- Super Bowl Is "Advertising's Biggest Day" says Hyundai CMO
COSTA MESA, Calif., Sept. 5, 2013 – With the first kickoff of the2013 NFL Football season just a few hours away on the field in Denver, Hyundai Motor America today announced that for the seventh consecutive year they will advertise during the live telecast of the Super Bowl on February 2, 2014. Hyundai will tackle this season's Big Game with two game-day 30 second spots.
"The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "We look forward to being a part of advertising's biggest day again and we can't wait to show off our new ads and industry-leading products."
Advertising strategies and treatments are still being developed the company reported. "We're not quite ready to discuss which vehicles we'll be featuring," said Shannon. "But as football fever begins again across the country, we couldn't wait any longer to let everyone know that we'll be back for Super Bowl XLVIII."