09/05/2013, COSTA MESA, Califonia

HYUNDAI SUITS UP FOR SUPER BOWL XLVIII, ANNOUNCES 7TH YEAR OF ADVERTISING ON THE BIG GAME

  • Two in-game spots
  • Super Bowl Is "Advertising's Biggest Day" says Hyundai CMO

COSTA MESA, Calif., Sept. 5, 2013 – With the first kickoff of the2013 NFL Football season just a few hours away on the field in Denver, Hyundai Motor America today announced that for the seventh consecutive year they will advertise during the live telecast of the Super Bowl on February 2, 2014. Hyundai will tackle this season's Big Game with two game-day 30 second spots.

"The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "We look forward to being a part of advertising's biggest day again and we can't wait to show off our new ads and industry-leading products."

Advertising strategies and treatments are still being developed the company reported. "We're not quite ready to discuss which vehicles we'll be featuring," said Shannon. "But as football fever begins again across the country, we couldn't wait any longer to let everyone know that we'll be back for Super Bowl XLVIII."

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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