09/04/2013, COSTA MESA, Califonia

HYUNDAI MOTOR AMERICA REPORTS RECORD AUGUST SALES

  • Best August in company history
  • Premium models soar with Equus up 47 percent, Genesis up 30 percent
  • All-new Santa Fe up 79 percent, Elantra up 37 percent

COSTA MESA, Calif., Sept. 4, 2013 – Hyundai Motor America today announced an all-time August sales record of 66,101 units, up eight percent versus the same period in 2012. U.S.-built Santa Fe, Sonata and Elantra continue to be in hot demand, with dealer stock levels just half of competitor levels. Fleet mix for the month was 12 percent.

"You always hear about the strong summer selling months but it’s still particularly gratifying to experience it first hand, as we did in August, leveraging high consumer demand with a great lineup of products to continue our string of record- breaking volume months," said Dave Zuchowski, executive vice president of national sales. "We have good momentum, innovative marketing and incentive support, excellent inventory balance, and a steadily improving economic climate so we feel pretty bullish about the final four-month home stretch of 2013."

Sales of Hyundai’s three core U.S.-built models – Santa Fe, Sonata and Elantra – were up a combined 18 percent, and represented 75 percent of total sales this month. The all-new Santa Fe continues its strong sales pace with a 79 percent gain over last August. Consumers continue to be drawn to Elantra, ALG’s highest residual value compact car for three straight years, with sales up 37 percent to 24,700. Sonata continues to be in high demand, but sales have been constrained by production capacity limitations at the Hyundai Alabama plant which is now running a three-shift, 24-hour-a-day operating pattern to meet demand. Both Sonata and Elantra are operating with less than a 30-day supply.

"With our U.S. plants setting another production record in August, our dealers are seeing some inventory relief, with more car transporters unloading fresh new Hyundai models at their dealerships," said John Krafcik, president and CEO of Hyundai Motor America. "Last month, we also saw the impact of improved Genesis and Equus availability, with Equus hitting an all-time sales record with the launch of the 2014 model and Genesis sales up 30 percent."

Certified Pre-Owned vehicle sales set an all-time, any-time record at 7,306, up 15 percent over August 2012. Hyundai’s CPO program is recognized as one of the best in the industry, and is one of the drivers of Hyundai’s 2013 top-two residual value ranking by ALG.

CARLINE

AUG/2013

AUG/2012

CY/2013

CY2012

ACCENT

5,117

5,398

40,113

47,125

SONATA

16,917

19,624

138,830

158,014

ELANTRA

24,700

17,989

174,902

134,270

SANTA FE

8,102

4,524

56,105

43,583

AZERA

898

959

7,618

5,102

TUCSON

3,886

5,376

30,042

33,271

VERACRUZ

6

963

175

6,116

VELOSTER

3,093

3,708

21,005

25,318

GENESIS

2,947

2,262

22,191

24,347

EQUUS

435

296

2,135

2,643

TOTAL

66,101

61,099

493,116

479,789

SALES-WEIGHTED FUEL ECONOMY

July Window Label Combined MPG

August Window Label Combined MPG

2013 CYTD Window Label Combined MPG

Car

28.4

28.3

28.3

Truck

21.7

21.7

22.1

Hyundai Brand

28.1

28.0

28.1

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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