08/28/2013, COSTA MESA, Califonia

HYUNDAI HOPE ON WHEELS LAUNCHES INITIATIVE TO THANK HYUNDAI OWNERS FOR THEIR HELP IN DONATING OVER $72 MILLION FOR PEDIATRIC CANCER THE PAST 15 YEARS

Hyundai Hope On Wheels Announces New Donations of $10.25 Million during September National Childhood Cancer Awareness Month

COSTA MESA, Calif. – August 28, 2013 – Hyundai Hope On Wheels®, a leader in the fight against childhood cancer and supported by Hyundai Motor America and its dealers, today announced a donation of $10.25 million to pediatric cancer research in the U.S. This latest donation is part of Hyundai Hope On Wheels' annual September program recognizing National Childhood Cancer Awareness Month. This year, a unique social media initiative will be promoted to thank all Hyundai owners whose vehicle purchases contribute to the cause. Since 1998, Hyundai Hope On Wheels has awarded over $72.0 million for pediatric cancer research in the U.S.

"Hope On Wheels is our fight to end pediatric cancer and is at the soul of our work at Hyundai. With each car we sell, we make a contribution with our dealers to end this disease," said John Krafcik, president and CEO of Hyundai Motor America. "We've now raised over $72 million dollars, and ask everyone to join us this September on Facebook to raise awareness about this cause."

This year's initiative will kick-off with a full page announcement in the August 30th weekend edition of the USA Today. It will be immediately followed by a 5K run/walk in Fountain Valley, CA on August 31st. Throughout the month of September, Hope On Wheels will travel the U.S. donating research grants to children's hospitals each in the amount of $250,000. Other activities will include seven additional 5K run/walks around the country and Hope On Wheels will take part in a series of events on Capitol Hill with the Congressional Childhood Cancer Caucus.

Hyundai will promote a unique social media initiative, primarily on Facebook and other social media sites, to create awareness about pediatric cancer during the month. The program is called "Every Handprint Tells A Story." The iconic handprints of the Hope On Wheels logo represent the dreams, hopes and journeys of kids diagnosed with cancer everyday in the U.S. Visitors to the Hyundai Facebook app will be able to learn about the research funded by Hope On Wheels, view videos of pediatric cancer survivors, share stories on social media and post their own messages of hope. You can visit the page at www.Facebook.com/Hyundai, or go to the website HyundaiHopeOnWheels.org.

"With childhood cancer remaining the leading cause of death from disease for children in the U.S., there is an urgent need for more research that can lead to better cures for our children," said Peter C. Adamson, Chairman of the Children's Oncology Group (COG). "Hyundai and its dealers are bridging the widening gap in childhood cancer research funding and have quickly become one of the largest and more innovative grant providers in the field. We are grateful for their support and efforts to bring our cause to the forefront of the national dialogue."

As part of its annual September effort, Hope On Wheels will hold a series of pediatric cancer awareness activities in Washington, D.C. Once again this year, Hyundai and its dealers will come together at a joint press conference with Members of the Congressional Childhood Cancer Caucus, co-chaired by U.S. Representatives Michael McCaul (R-TX) and Chris Van Hollen (D-MD). Hope On Wheels national youth ambassador, CJ George, will address the audience, and leading doctors, policy makers, Members of Congress, and childhood cancer survivors will attend the press conference at the Rayburn House Office Building, Gold Room on September 19th from 8:00 – 9:00 a.m. ET. Immediately following the press conference, the Congressional Caucus will host its 4th Annual Childhood Cancer Summit. The summit will examine the current state of pediatric cancer and open discussion for future advancements to benefit children battling cancer.

"Over the past 15 years, Hyundai dealers and the Company have stood resolute to provide funding for pediatric cancer research," said Mickey Pong, Chairman of Hope On Wheels and Hyundai Dealer of North County Hyundai. "As a Hyundai dealer, there is nothing that I am more proud of than the work we do with Hope On Wheels. We want every person who enters our dealerships across the country to know the impact they are having on these children's lives. The September effort will not only provide needed research dollars, but also tell the stories of these brave children for whom we fight."

Hyundai Hope On Wheels will surpass $72 million in grant awards to children's hospitals nationwide by the end of 2013. The Hyundai Scholar Grant program awarded $3 million earlier this year to young investigators across the country. The September Hope Grant will be awarded to 41 children's hospitals and research institutions across the country. The highly-competitive Hyundai Hope research grant program is open to the nearly 200 Children's Oncology Group member institutions engaged in pediatric cancer research in the U.S. Grant winners are selected by the Hope On Wheels Medical Advisory Committee, a distinguished group of leading pediatric oncologists throughout the nation.

To learn more about Hyundai Hope On Wheels, please visit www.HyundaiHopeOnWheels.org.

HYUNDAI HOPE ON WHEELS

Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. At the end of its 15th year, Hyundai Hope On Wheels will have awarded more than $72 million towards childhood cancer research in pursuit of a cure.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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