02/01/2013, COSTA MESA, California

HYUNDAI ANNOUNCES SANTA FE PRICING

Most Affordable Standard Seven-passenger Crossover on the Market

Offers More Standard Features Than Outgoing Veracruz at the Same Price

COSTA MESA, Calif., Jan. 31, 2013Hyundai Motor America has announced pricing for the new six/seven-passenger Santa Fe, starting at $28,350 for the extraordinarily well-equipped Santa Fe GLS FWD and $33,100 for the range topping Santa Fe Limited. At $28,350, shoppers will discover the three-row standard seven-passenger Santa Fe is priced below Ford Explorer, Nissan Pathfinder, Toyota Highlander and Honda Pilot.

The all-new Santa Fe also will be the most valuable player in the big game on Sunday, starring in three of the five Hyundai Super Bowl day advertisements, including “Epic Playdate,” Hyundai’s musical collaboration with legendary alternative rock band, The Flaming Lips. Santa Fe is set to arrive in Hyundai dealerships by the end of February.

"Santa Fe continues Hyundai’s unmatched value proposition of providing customers more standard features at a price point that beats the competition,” said John Krafcik, president and CEO, Hyundai Motor America. “The Santa Fe features seven airbags, Hyundai Blue Link, 18-in. wheels, more horsepower and better fuel economy than the outgoing Veracruz at the same price. The Santa Fe lineup of 5, 6 and 7 passenger CUVs offers something for everyone in the crossover segment."

Customers can visit the Hyundai website to view videos and learn more about Santa Fe, including features, options, safety and performance. The website also offers customers the option to build and price their own Santa Fe.

Santa Fe Overview

The all-new three-row, six/seven-passenger Santa Fe comes equipped with Hyundai’s Lambda II 3.3-liter GDI V6 engine producing 290 horsepower. The engine is mated to a six-speed automatic transmission and Santa Fe is tow rated up to 5,000 pounds. Santa Fe has an EPA estimated 25 mpg highway fuel economy rating. The “Fluidic Sculpture” design theme is continued with the three row version and completes the third-generation Santa Fe family. The two-row, five-passenger Santa Fe Sport was released in the second half of 2012.

The three-row Santa Fe is a progressively designed and highly capable crossover built for today’s family, with flexible space, upscale amenities, outstanding performance and advanced safety. The Santa Fe features everything found on the Santa Fe Sport plus additional premium amenities such as power liftgate and 115V power outlet. The larger Santa Fe also features standard rear-passenger HVAC controls and vents for additional family comfort. Santa Fe offers two second row seating configurations; a traditional bench with 40/20/40 split-folding seatback on the GLS and individual second row captain’s chairs on the Limited.

To accommodate the additional third row, the Santa Fe wheelbase is 3.9-inches longer and the overall length has been extended by 8.5-inches compared to the Santa Fe Sport. Second-row legroom is increased by 1.9 inches and passenger volume increases by 38.6 cubic feet versus the Sport. The standard 50:50 split folding third-row provides 31.5 inches of legroom. In addition to the larger size, the Santa Fe has distinct exterior styling cues including unique grille with thinner horizontal grille bars, lower fascia graphics, elongated rear window treatment, unique rear taillights and wheel designs.

Inside the Santa Fe, customers will appreciate the unique multi-tiered dashboard design and overall interior craftsmanship which includes color LCD trip computer, color audio display with rearview camera, panoramic sunroof and rear side window sunshades. Santa Fe is exceptionally equipped with standard 18-inch alloy wheels, chrome-tipped dual exhaust, family-friendly Yes Essentials® stain-resistant cloth seats, Bluetooth® hands-free phone system with Voice Recognition and Blue Link®.

Blue Link® combines safety, service and infotainment features to simplify owners’ lives and reduce distracted driving by seamlessly connecting the driver directly with the vehicle. Technologies like emergency assistance, POI search and download, turn-by-turn navigation, smartphone remote features (including remote start) and monthly vehicle reporting are available with the system. Blue Link® can be easily accessed from the buttons on the rearview mirror, over the internet, or via a smartphone. Blue Link® is offered in three packages: Assurance, Essentials and Guidance.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.


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