03/06/2013, COSTA MESA, Calif.

HYUNDAI TAKES GOLD AT THE 85TH OSCARS FOR MOST EFFECTIVE ADVERTISEMENT

COSTA MESA, Calif., March 6, 2013 – Hyundai made a dashing impression at the 85th annual Academy Awards, earning recognition from Ace Metrix, a leading provider in television and video analytics, for the most effective ad during the ceremony with their spot "Stuck." Following Hyundai's recent success during the Super Bowl, the brands' marketing strategy continues to yield positive results. "Stuck," which first debuted at this year's Super Bowl, earned 611 points (on a scale of 1-950), on the Ace Metrix scale to take the number one spot on the list.

"Hyundai's aggressive moves so far in 2013 make it one to watch this year, and the battle between Samsung and Apple, which was so hot in 2012, seems to have waned in the new year," said Peter Daboll, CEO, Ace Metrix.

Ace Metrix determined their top 10 list by measuring ad creative effectiveness based on viewers' reaction to national TV ads. The ads are scored on the following qualities: persuasion, relevance, information, attention, change, desire and watchability. Hyundai's "Stuck" beat out mega brands including Sprint, Coca-Cola and McDonalds.

"After our chart-topping Super Bowl advertising campaign, we were pleased to see Hyundai's success continue on Oscar night," said Steve Shannon, vice president, marketing, Hyundai Motor America. "'Stuck' was our fun way of reinterpreting a classic American road trip; we are excited to see it continue to resonate with viewers."

In a tale told with observational humor and a little bit of empathy, "Stuck" takes viewers on a journey through the eyes of a young couple as they encounter and get "stuck" behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.

ACE METRIX

Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.


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